What do people really think about your brand?
Do you have an accurate understanding of your brand’s online reputation? See the entire picture or filter down to the smallest of mentions connected to your brand. Analyze overall brand sentiment down to specific geographic areas.
Most companies believe they know what customers think and want, but when Bein & Company surveyed 362 firms, they found that 80% believed that they delivered a “superior experience” to their customers. Customers disagreed; they said that only 8% of companies were really delivering superior service. Finally, only 35% of consumers say that communications from their favorite brands are usually relevant. How can businesses be so wrong about what their audience thinks? How can you really know how your target audience feels about your brand?
1Listen & Learn
Listening to online interactions is a great way to hear what is being said when you are not in the room. Putting your ear to the ground on Social Media platforms and other websites with Social listening tools will provide you with a wealth of unbiased information. Understanding what people are sharing about your business, brand, and products will give you valuable insights. To learn how you can identify the most meaningful keywords, topics, and influencers for your company in real-time and how to gain authentic, unsolicited feedback, please click here.
2Analyze Your Data
Measure social performance over time with rich analytics that reveal how you can best leverage social to reach your target audiences. Measure demographics, reach, spread, key influencers, impressions, top posts to get an accurate view of the language, sentiment, and trends around your brand. Find out how Nuvi Analyze can help you make sense of your data.
Once you understand your audience's motivations and behaviors you can engage them in meaningful ways. Utilize engagement data to fuel your marketing strategy and reach key business goals. Discover how Nuvi Publish allows you to keep real-time conversations on multiple platforms from one dashboard.
4Continue To Listen
Now that the message is out, continue to monitor how your actions are being received. Listening will lead to new insights and possible new actions.