Nuvi enhances its industry-leading brand management platform with a robust natural language processing sentiment engine in over 50 languages from more than 250 countries.
CHICAGO (June 6, 2019) – Nuvi, the leading social media management software company, today announced the launch of its new proprietary sentiment engine. The new engine will power Nuvi’s full range of listening and brand management solutions to help organizations drive their conversations across every touchpoint.
The multi-dimensional natural language processing (NLP) sentiment analysis engine is equipped with powerful machine learning making it highly customizable. Nuvi’s engine goes beyond basic demographics and dives into the intention behind each interaction. With six sentiment scores per post, the Nuvi engine unleashes the hidden power of text and graphics to understand audience opinions and needs so brands can make more informed business decisions from unsolicited, authentic feedback.
“The ability to bring customizable text and emoji sentiment into Nuvi’s product suite for enterprise companies will tremendously extend the ability to optimize every interaction had with their brand,” said Michael Alonzi, CTO of Nuvi. “With six sentiment scoring differentiators, including buyer intent, and the functionality to modify and weight certain attributes, brands can quickly identify what is important to their audience to make data-backed business decisions like never before.”
Nuvi’s suite of enterprise solutions enables organizations to own and manage their brand experience across social media and beyond to understand, shape, and utilize consumer behavior to drive results and increase brand loyalty. Nuvi has the only social listening and sentiment tool that captures conversations in real-time across all of the social channels, blogs, RSS feeds, and news articles on their patented bubble-stream system. Nuvi’s media management platform also provides an end-to-end solution for social media planning, collaboration, publishing, and analytics. In addition, Nuvi’s health care solutions provide best-in-class reputation management, digital marketing, and a HIPAA-compliant reviews platform and patient communication solution to build a loyal client base online.
Nuvi works with some of the world’s most recognizable brands including Hertz, Krispy Kreme, Business Wire, Publicis, Bridgestone, and DentalOne. Nuvi has been recognized by PR News as the Top Campaign Technology Provider and a multiple winner of Shorty Awards for Best in Class Social Customer Care, along with being recognized by the Wall Street Journal, AdAge, and others for their innovative changes to social media and brand management.
Nuvi, a Social Mecca company, provides real-time solutions for brands to lead rather than react in social and across the web. Nuvi empowers brands to listen in real-time, plan, publish, engage, and analyze in one powerful and collaborative social marketing and brand management platform. Nuvi’s patient experience solution helps health care providers interact online through its automated HIPAA-compliant software. Nuvi enables organizations the power to own their conversations through industry-leading enterprise solutions for full lifecycle marketing across every content touchpoint. For more information, visit www.nuvi.com.