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Nuvi Acquires Social Healthcare Leader Banyan

Nuvi’s management platform now enhanced by the world’s first enterprise-class, HIPAA-compliant social media solution which enriches the patient experience for healthcare providers, payers, and organizations.

LEHI, UTAH (May 23, 2019) – Nuvi, the leader in enterprise social management software, today announced its acquisition of social software company Banyan, the industry leader in patient customer experience. Banyan’s platform grants healthcare providers the ability to connect with their patients through their HIPAA-compliant social media application, enhancing the patient experience while providing insight into customer satisfaction and improved online reputation.

Banyan’s best-in-class patient communications and reputation management coupled with Nuvi’s enterprise social platform will provide the organization the ability to build, manage, monitor success, and gain insight while serving thousands of practices across the healthcare industry.

“Our common goal is to focus on our customer’s success by providing one powerful, unified solution that drives revenue and enhances reputation management while building customers for life,” said Michael Mullarkey, Chief Executive of Nuvi. “Leveraging compliant communication tools is vital for the healthcare industry to interact with their patients in real-time. Our full suite of enterprise solutions which includes listening, planning, publishing, engagement, and robust analytics will help healthcare providers grow within their increasingly regulated industry.”

Nuvi’s suite enables organizations to own and manage their brand experience across social media and beyond to understand, shape, and utilize consumer behavior, increasing brand loyalty. Nuvi has the only social listening and sentiment tool that captures conversations in real-time across all of the social channels, blogs, RSS feeds, and news articles on their patented bubble-stream system. Nuvi’s social media management platform also provides an end-to-end solution for social media planning, collaboration, publishing, and analytics.

“The ability to bring Nuvi’s leading suite of products to our healthcare provider clients will tremendously expand the patient experience,” said Tim Hansen, COO of Banyan. “Banyan is excited to be part of the cuttingedge work that Nuvi continues to do in the social and technology space. We’re looking forward to extending the combined solution across our client base and into new industries.”

Nuvi works with some of the world’s most recognizable brands including Hertz, Krispy Kreme, Business Wire, Publicis, and Bridgestone. Nuvi has been recognized by PR News as the Top Campaign Technology Provider and a multiple winner of Shorty Awards for Best in Class Social Customer Care, along with being recognized by the Wall Street Journal, AdAge, and others for their innovative changes to social media and brand management.

About Nuvi
Nuvi, the leader in enterprise social management software, provides real-time solutions for brands to lead rather than react in social and across the web. Nuvi empowers brands to listen in real-time, plan, publish, engage, and analyze in one powerful and collaborative social marketing and brand management platform. For more information, visit

About Banyan

Banyan, a patient experience software company, provides best-in-class digital marketing, reputation management, and patient communications solutions. The company helps businesses find new customers and patients and keep them for life by capturing, curating and promoting authentic content online through its automated HIPAA-compliant social media solution, reviews platform, patient communications software, and listings management offering.