In the world of social media, where just about everyone is trying to be an ‘influencer’, it is difficult to know who is real and who is faking it. Brands face the difficult challenge of identifying the right influencer for their company. Get this right, and the ROI from an influencer can generate as much as 11x the original cost.
Social media influencers range from a wide variety of industries. A few of these types of influencers include social media experts, popular YouTubers, bloggers, as well as celebrities and other famous figures. Strategically targeting the right influencers is the first step in creating a successful influencer campaign. For example, if you are looking for a social media influencer in the cooking industry, you may want to target the following people:
Food contest judges
Food critics (both locally and nationally)
Famous TV chef personalities
Cooking bloggers who submit recipes for websites
Fitness and health bloggers and personalities
When identifying and selecting an influencer, it may be tempting to simply look at their follower count, appearance, and charismatic personality. What many companies fail to take into consideration is the level of trust these influencers carry. In a survey from Nielsen, only 33% of consumers trust advertisements, while a whopping 90% trust peer recommendations. Leveraging influencers as ‘friends’ of your consumers will drastically improve the effectiveness of your influencer campaign.
Nuvi Listen provides a quick and easy solution to finding influencers. Whether it be a specific brand or an entire industry, companies are able to leverage the Nuvi platform to understand and identify the key influencers. Finding influencers based on follower count may be successful for some companies, but identifying influencers based on the frequency of posts or just identifying those influencers sharing positive sentiment can prove priceless for brands.
Whatever your strategy may be, identifying and leveraging the right influencer can take your brand from a small player to one of the leaders in the industry.