“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. – Zig Ziglar”
In the business world, leads are a touchy subject. Leads always seem to turn stale too quickly and no one wants to take responsibility for leads that don’t convert. The sales team will claim that the marketing team is sending over unqualified leads, and the marketing team will claim that the problem is in pitching and closing. The blame is quickly passed from one party to another and revenue plateaus – or worse – declines.
While I could talk your ear off about how most leads are only called once or how cheesy marketing tactics are used to get quantity over quality leads, I’d like to focus on things you can do to within Brickfish social listening platform, Nuvi, to find better leads, approach those leads at the opportune moment, and keep them warm until they are ready to buy.
Determine the audience you’d like to go after and set up the appropriate monitor. Within Nuvi, there are a few types of monitors you can create:
Once your monitor is running, use the following features to organize and stay on top of mentions:
Next week, we’ll dive deeper into how you can engage with leads through the Nuvi platform to help you shorten the sales cycle, find brand advocates, and keep leads warm until they are ready to buy.