There is an intuitive understanding that when customers have good experiences they generate more money for companies. But what is the real impact of customer experience on the bottom line? What is customer experience worth in dollars and cents?

The answer is: A lot! Customers that have positive experiences with your brand will help you grow your business by purchasing more products, paying premium prices, trying new services and merchandise, sharing their experiences with others, and forgiving your brand when a mistake is made, all resulting in the increased lifetime value of each customer.

In this guide you will learn:
How customer experience drives revenue.
How customer experience reduces churn.
How customer experience reduces customer service costs.
What the phases of the customer journey are.
What customer touchpoints are experienced in each phase of the customer journey.
What solutions can be implemented to give prospects and customers the best experience possible at each touchpoint of the journey.