Situation


Costco needed to drive online sales for costco.com by creating a social referral program to increase awareness, acquire new emails, and new members.


Solution


Nuvi developed a real-time outreach strategy built around keywords, personalized responses, and coupon sharing. To combat any negative sentiment, a social customer care solution was also implemented.


Result


Each month, on average, Costco received:

● 132,572 email marketing opt-ins.
● 30,617 coupon codes redeemed driving $8,280,272 in orders.
● 17.6% of orders were first-time shoppers, driving $1,632,477.
● 8.5 minutes spent on campaign site per user.