Originally posted from Martech Series
Brickfish, the leading end-to-end social media management company, expanded its capabilities adding Nuvi – a real-time research, monitoring, and analytics platform. Nuvi’s social listening platform allows brands to see what consumers are saying about their company across the social web and respond to the most important conversations in real-time.
Brickfish extends its reach into real-time social media analytics and advances its social engagement platform to better serve industry-leading brands such as Hertz, Bridgestone, Neiman Marcus, Costco, and more, at a global scale. Nuvi has worked with some of the world’s largest corporations including Publicis, Boston Red Sox, Krispy Kreme, and Regal Entertainment Group.
“Brickfish has built one of the most robust social media platforms in the industry,” said Michael Mullarkey, CEO of Brickfish. “Our solutions enable organizations to power their own conversations across social media. The addition of Nuvi’s groundbreaking platform as part of our offering will result in brands having greater business insights while increasing their understanding of consumer behavior like never before.”
Brickfish was the first company to predict the need to measure the return on investment (ROI) of social media and created the Cost Per Engagement (CPE) metric to help organizations measure their social impact. Brickfish established the industry’s leading patented platform for social media planning, collaboration, publishing, and analytics. In April, Brickfish was recognized by PR News as the Top Campaign Technology Provider and recently won the Shorty Award for Best in Class Social Customer Care with the Hertz Customer Care team.
Nuvi has been recognized by the Wall Street Journal, AdAge and others for their innovative changes to social media measurement, which enable global brands to listen, monitor, engage, and shape social conversations across the internet.
“Nuvi has taken data visualization, visual intelligence, and social listening to new heights for companies across the globe,” said Keith Nellesen, CEO of Nuvi. “Coupling the power of Nuvi with Brickfish’s solutions gives enterprise-level brands the ability to reach the right audiences, at the right time, in a way that has never been done before.”