Originally posted from Econtent
Brickfish, an end-to-end social media management company expanded its capabilities adding Nuvi–a real-time research, monitoring, and analytics platform. Nuvi’s social listening platform allows brands to see what consumers are saying about their company across the social web and respond to the most important conversations in real-time. Brickfish extends its reach into real-time social media analytics and advances its social engagement platform to better serve brands such as Hertz, Bridgestone, Neiman Marcus, Costco, and more, at a global scale.
Brickfish was the first company to predict the need to measure the return on investment (ROI) of social media and created the Cost Per Engagement TM (CPE) metric to help organizations measure their social impact. Brickfish established the industry’s leading patented platform for social media planning, collaboration, publishing, and analytics.