CHICAGO, IL (February 19, 2019) – Brickfish, the leading end-to-end social media management company, is offering exclusive access to its social listening platform during the Academy Awards. Following their successful Super Bowl event, the Brickfish SocialPulse will allow brands to see conversations that happen from the red carpet to the stage in real-time.
Viewed in over 225 countries last year, the Oscars remains one of the largest watched events of the year. Brickfish will capture it all with an exclusive livestream on their website. Nearly $130 million is spent on advertising during Hollywood’s biggest night trying to target over 30 million viewers in America alone. Brands and personalities flock to social media during the event to talk fashion, winners, commercials, and big moments. Last year Cadillac, Google, Rolex, and Samsung made a huge splash during the awards.
“The conversations taking place around the Academy Awards are just as interesting and valuable as what happens on stage,” said J.D. Miller, Vice President of Brickfish. “Brands like Chase, Walmart, and Louis Vuitton will spend around $2.6 million per commercial to get in front of this key audience. Brickfish is the only company granting this level of social listening during the star-studded event. Through Brickfish’s industry-leading listening platform, viewers will be able to see which ads fall short, what is viewed positively, which celebs have created the most buzz, and even how a hostless Oscars is perceived by people on their couches at home.”
Brickfish’s social listening and sentiment platform captures conversations in real-time across all of the social channels, blogs, RSS feeds, and news articles within a patented bubble-stream system. Brickfish serves industry-leading brands such as Hertz, Businesswire, Bridgestone, and Publicis along with some of the world’s largest technology and consumer product companies.
Unlike a hostless Oscars, SocialPulse will be hosted in real-time by Brickfish experts who will showcase the millions of mentions and conversations happening during the big night. Brands who want access to the live-stream in real-time can sign up starting today at https://brickfish.com/socialpulse/redcarpet-2019.
Brickfish, a Social Mecca company, provides real-time solutions for brands to lead rather than react in social and across the web. Brickfish enables organizations the power to own their conversations through industry-leading enterprise solutions for full lifecycle marketing across every content touchpoint – from listening and sentiment in the Nuvi platform, to planning, development, production, and distribution through monitoring and analysis. Headquartered in Chicago, Illinois, Brickfish’s full-service agency takes the heavy lifting out of social management through innovative strategy and execution to help brands win. For more information, visit www.brickfish.com.
J.D. Miller, Vice President, Marketing and Business Development