Situation


Early on Blendtec produced a series of viral videos called “Will it Blend.” The campaign successfully increased brand awareness and product knowledge. Following the campaign, Blendtec’s messages were getting lost amongst the competition.


Solution


By actively listening with Nuvi, Blendtec was able to shape campaigns through authentic consumer sentiment, identify key influencers, conduct market research, and discover meaningful feedback in real-time.


Result


Through Nuvi, Blendtec was able to understand their audience, create effective campaigns, increase engagement and brand awareness. As an integral aspect of their crisis communication plan, Nuvi helps Blendtec address and resolve issues that could potentially turn into an actual crisis.