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5 Social Media Myths Debunked

Social media can be a mystical and mysterious place. From self-destructing images on Snapchat, to seemingly fictitious Internet beings like “catfish” and “trolls” — there’s a lot to be discovered in the cryptic world of social. But when it comes to your brand and your social strategy, there’s no room for tall tales and myths. To help you start, we’re debunking five common social media myths.


The Myth: You can’t measure ROI on social media

“Are we making any money off this?”

The Truth: Every social media platform is equipped to measure various forms of interaction. Most even provide tracking conversion codes for your website. Additionally, there are separate platforms used specifically for social media analytics and measuring relationships between a social media post and a sale. Where’s the magic measuring button for radio, TV, or newspapers, hm?


The Myth: You can set it up and leave it

“We have a Facebook page, isn’t that enough?”

The Truth: While Facebook is fun for posting pictures and scrolling through your daily newsfeed, there is much more to it when involving your businesses’ marketing plan. The goal is to get consumers involved…and keep them involved. Don’t forget the “social” part of “social media”. Engagement and real-time marketing on various social platforms are what drives consumers.


The Myth: Social media replaces real life networking

“Get off your phone and have a real conversation!”

The Truth: I got this quote directly from my parents… What they don’t know is that even if you have the largest social media channel, people still want to meet face-to-face. Social media will just help you get there (quicker!).


The Myth: You can’t make sales on social


The Truth: If you’re engaging on social media, you can make sales. Take a look at some stats:

– Companies that use Twitter average 2X more leads than those who don’t.

– 82% of leads generated from social media sites are referred from Twitter.

– 45% of marketers note social media has a below average cost-per-lead compared to other channels.

– 62% of companies using LinkedIn for marketing have acquired a customer from it.

– 52% of businesses with a Facebook profile saw an increase in customers.


The Myth: My targeted consumers aren’t social


The Truth: Wake up! It’s 2016! Nielsen estimates that social media platforms and blogs reach 80% of active Internet users in the U.S. and these numbers are only growing. According to a Pew study, the percentage of adults using social networks increased by about 60% in one decade. Odds are your targeted customer is active on at least one social media platform.


Want to build your company’s social media presence? What’s holding you back? Contact Brickfish today.